Article By: Torrie Wrenn Eubanks
Contributing Writer

In the fast-paced world of business, communication is critical. However, every
professional has encountered the frustration of being left in the dark by nonresponsive
clients who seem to have vanished into thin air. Ghosting has become an unfortunate
reality in today’s digital age, and it’s a challenge that professionals across various
industries face. But fear not, for there may be a solution – the Magic Email.
The Magic Email: A Tool for Reconnection
We’ve all been there – emails sent with enthusiasm and urgency, only to be met with
silence on the other end. As professionals, we understand the importance of timely
responses and effective communication, but what can we do when faced with clients
who seemingly disappear into the digital abyss?
Enter the Magic Email, a concise and strategic message designed to prompt a response
from nonresponsive clients.
Let’s delve into the key components of this magical formula and understand how to use
it effectively.
The Magic Formula
“Since I have not heard from you on this, I have to assume your priorities have
changed.”
This simple yet powerful sentence is the core of the Magic Email. It subtly conveys a
sense of urgency and prompts the recipient to reflect on their priorities. Let’s break
down the elements that make this formula effective:
1. Politeness: The message is crafted with a polite tone, maintaining
professionalism even in the face of frustration.
2. Assumption: By stating, “I have to assume your priorities have changed,” the
sender is diplomatically highlighting the lack of response and prompting the
recipient to clarify their stance.
3. Clarity: The message is clear and concise, leaving no room for misinterpretation.
It directly addresses the issue at hand – the lack of communication.

How to Use the Magic Email
The Magic Email can be a game-changer in rekindling communication with
nonresponsive clients. Here’s a step-by-step guide on how to use it effectively:
1. Choose the Right Moment: Before deploying the Magic Email, assess the
situation. Make sure enough time has passed to warrant concern over
nonresponsiveness.
2. Personalize the Message: Customize the message to include specific details
about the communication in question. This shows that the sender is genuinely
invested in the relationship.
3. Follow Up Appropriately: If there’s still no response after sending the Magic
Email, consider a polite follow-up email or alternative means of communication.
Persistence can be essential, but it should always be tempered with
professionalism.
4. Evaluate the Relationship: Take this opportunity to reflect on the overall health
of the professional relationship. Is there a pattern of nonresponsiveness? Is the
client still a good fit for your business?
In the business world, effective communication is paramount, and dealing with
nonresponsive clients can be daunting. The Magic Email provides a diplomatic and
strategic approach to address the issue, prompting a response and potentially rekindling
the lines of communication. Remember to use this tool judiciously and always maintain
a professional tone to foster positive business relationships. Communication may be a
challenge, but with the right tools, you can turn these magic of words into a powerful
force for reconnection.